我们是否更关注那些被认为更贵的标签?不同葡萄酒品种的眼动分析

Q3 Agricultural and Biological Sciences

Progress in Agricultural Engineering Sciences Pub Date : 2023-09-21 DOI:10.1556/446.2023.00069

Dorina Szakál, Zsófia Fekete-Frojimovics, Abdul Hannan Bin Zulkarnain, Erik Rozgonyi, Orsolya Fehér

{"title":"我们是否更关注那些被认为更贵的标签?不同葡萄酒品种的眼动分析","authors":"Dorina Szakál, Zsófia Fekete-Frojimovics, Abdul Hannan Bin Zulkarnain, Erik Rozgonyi, Orsolya Fehér","doi":"10.1556/446.2023.00069","DOIUrl":null,"url":null,"abstract":"Abstract In our study, using a combination of eye-tracking parameter analysis and the van Westendorp method, we investigate whether participants pay more attention to products that they perceive as more expensive or to those that they prefer in the ranking process. The experiment involved 50 participants, a questionnaire with ranking and pricing tasks, and an eye-tracking measurement. Three wine varieties (Irsai Olivér, Rosé and Merlot-Shiraz) and three different label alternatives were tested. When comparing the results of the ranking and the pricing tasks, the product that is considered more expensive is not always the one that is most appealing to the participants. If we compare the results from the analysis of the eye-tracking parameters and the pricing, we can say that in all cases the labels that received the most visual attention were those that were priced more expensively by the participants.","PeriodicalId":20837,"journal":{"name":"Progress in Agricultural Engineering Sciences","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Do we pay more attention to the label that is considered more expensive? Eye-tracking analysis of different wine varieties\",\"authors\":\"Dorina Szakál, Zsófia Fekete-Frojimovics, Abdul Hannan Bin Zulkarnain, Erik Rozgonyi, Orsolya Fehér\",\"doi\":\"10.1556/446.2023.00069\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract In our study, using a combination of eye-tracking parameter analysis and the van Westendorp method, we investigate whether participants pay more attention to products that they perceive as more expensive or to those that they prefer in the ranking process. The experiment involved 50 participants, a questionnaire with ranking and pricing tasks, and an eye-tracking measurement. Three wine varieties (Irsai Olivér, Rosé and Merlot-Shiraz) and three different label alternatives were tested. When comparing the results of the ranking and the pricing tasks, the product that is considered more expensive is not always the one that is most appealing to the participants. If we compare the results from the analysis of the eye-tracking parameters and the pricing, we can say that in all cases the labels that received the most visual attention were those that were priced more expensively by the participants.\",\"PeriodicalId\":20837,\"journal\":{\"name\":\"Progress in Agricultural Engineering Sciences\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-21\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Progress in Agricultural Engineering Sciences\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1556/446.2023.00069\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Agricultural and Biological Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Progress in Agricultural Engineering Sciences","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1556/446.2023.00069","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Agricultural and Biological Sciences","Score":null,"Total":0}

引用次数: 0

摘要

在本研究中，我们采用眼动追踪参数分析和van Westendorp方法相结合的方法，研究参与者在排序过程中是更关注他们认为更昂贵的产品还是更关注他们更喜欢的产品。实验涉及50名参与者，一份关于排名和定价任务的问卷，以及一项眼球追踪测量。他们测试了三种葡萄酒品种(伊赛奥利文杰、蔷薇和梅洛设拉子)和三种不同的标签替代品。当比较排名和定价任务的结果时，被认为更贵的产品并不总是最吸引参与者的产品。如果我们比较眼动追踪参数和定价分析的结果，我们可以说，在所有情况下，获得最多视觉关注的标签都是那些被参与者定价更贵的标签。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Do we pay more attention to the label that is considered more expensive? Eye-tracking analysis of different wine varieties

Abstract In our study, using a combination of eye-tracking parameter analysis and the van Westendorp method, we investigate whether participants pay more attention to products that they perceive as more expensive or to those that they prefer in the ranking process. The experiment involved 50 participants, a questionnaire with ranking and pricing tasks, and an eye-tracking measurement. Three wine varieties (Irsai Olivér, Rosé and Merlot-Shiraz) and three different label alternatives were tested. When comparing the results of the ranking and the pricing tasks, the product that is considered more expensive is not always the one that is most appealing to the participants. If we compare the results from the analysis of the eye-tracking parameters and the pricing, we can say that in all cases the labels that received the most visual attention were those that were priced more expensively by the participants.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Progress in Agricultural Engineering Sciences Engineering-Industrial and Manufacturing Engineering

CiteScore

1.80

自引率

0.00%

发文量

期刊介绍： The Journal publishes original papers, review papers and preliminary communications in the field of agricultural, environmental and process engineering. The main purpose is to show new scientific results, new developments and procedures with special respect to the engineering of crop production and animal husbandry, soil and water management, precision agriculture, information technology in agriculture, advancements in instrumentation and automation, technical and safety aspects of environmental and food engineering.