中小企业区域多元化:动态模式与国内市场制度决定因素

IF 4.8 3区管理学 Q1 BUSINESS

International Marketing Review Pub Date : 2023-11-14 DOI:10.1108/imr-12-2021-0364

Wensong Bai, Mikael Hilmersson, Martin Johanson, Luis Oliveira

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引用次数: 0

摘要

作者试图在区域层面推进对中小企业(SME)国际化的理解，并考察国内市场机构在这一过程中的作用。作者使用来自五个国家市场的中小企业和《全球创业观察》的数据来分析假设。聚类分析建立了区域多元化模式(基于区域多元化的范围、速度和节奏)，多项回归检验了国内市场制度对其采用的影响。研究结果揭示了三种模式:区域内企业、后期区域间多元化企业和早期区域间多元化企业，为中小企业区域多元化提供了一幅精细的图景。他们还认为，这些模式的采用是由中小企业的国内市场制度决定的。作者通过建立和扩展国际化模式文献中的区域化理论，对中小企业国际化进行了细致入微的理解。此外，作者讨论了公认的，但很少调查的，国际化模式的国家层面的决定因素。

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SMEs' regional diversification: dynamic patterns and home market institutional determinants

Purpose The authors seek to advance the understanding of small- and medium-sized enterprise (SME) internationalization at the regional level and examine the role of home market institutions in this process. Design/methodology/approach The authors analyze hypotheses with data from SMEs in five country markets and from the Global Entrepreneurship Monitor. A cluster analysis establishes the regional diversification patterns (based on regional diversification scope, speed and rhythm) and a multinomial regression tests the effect of home market institutions on their adoption. Findings The results offer a refined picture of SME regional diversification by revealing three patterns: intra-regionally focused firms, late inter-region diversifiers and early inter-region diversifiers. They also suggest that the adoption of these patterns is determined by SMEs' home market institutions. Originality/value The authors develop a nuanced understanding of SME internationalization by building upon and expanding the regionalization rationale in the internationalization patterns literature. Additionally, the authors address the acknowledged, yet rarely investigated, country-level determinants of internationalization patterns.

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来源期刊

International Marketing Review BUSINESS-

CiteScore

8.70

自引率

12.00%

发文量

期刊介绍： International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. IMR does this by publishing novel research ideas, and by publishing papers that add substance to, question the basic assumptions of, reframe, or otherwise shape what we think we know within in the international marketing field. IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical. At IMR, we aim to be a journal that recognizes great papers and great research ideas, and works hard with authors to nurture those ideas through to publication. We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas. Finally, IMR is a journal that is comfortable exploring, and that fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines. Where no interfaces or overlaps exist, IMR will be a journal that is ready to create them. IMR’s definition of international marketing is purposefully broad and includes, although is not restricted to: -International market entry decisions and relationships; -Export marketing and supply chain issues; -International retailing; -International channel management; -Consumer ethnocentrism, country and product image and origin effects; -Cultural considerations in international marketing; -International marketing strategy; -Aspects of international marketing management such as international branding, advertising and new product development.