封城后的复仇旅游:基于SOR框架和扩展TPB模型

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-06-13 DOI:10.1080/10548408.2023.2256777

Shanshan Zhao, Yanfeng Liu

{"title":"封城后的复仇旅游:基于SOR框架和扩展TPB模型","authors":"Shanshan Zhao, Yanfeng Liu","doi":"10.1080/10548408.2023.2256777","DOIUrl":null,"url":null,"abstract":"Revenge tourism has driven rapid recovery in the tourism industry. To explore its influencing factors and mechanisms, this study adopts a comprehensive theoretical framework combining the SOR framework and extended TPB model. The study analyzes the interplay between factors such as risk perception, travel experiences, subjective norms, negative emotions, behavioral attitudes, and perceived behavioral control, about revenge tourism, aiming to comprehend and predict consumers’ revenge tourism behavior. The findings offer vital insights for tourism practitioners in devising marketing strategies and management measures, promoting the rapid recovery and sustainable development of the tourism industry.","PeriodicalId":48309,"journal":{"name":"Journal of Travel & Tourism Marketing","volume":"63 1","pages":"0"},"PeriodicalIF":8.2000,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Revenge tourism after the lockdown: based on the SOR framework and extended TPB model\",\"authors\":\"Shanshan Zhao, Yanfeng Liu\",\"doi\":\"10.1080/10548408.2023.2256777\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Revenge tourism has driven rapid recovery in the tourism industry. To explore its influencing factors and mechanisms, this study adopts a comprehensive theoretical framework combining the SOR framework and extended TPB model. The study analyzes the interplay between factors such as risk perception, travel experiences, subjective norms, negative emotions, behavioral attitudes, and perceived behavioral control, about revenge tourism, aiming to comprehend and predict consumers’ revenge tourism behavior. The findings offer vital insights for tourism practitioners in devising marketing strategies and management measures, promoting the rapid recovery and sustainable development of the tourism industry.\",\"PeriodicalId\":48309,\"journal\":{\"name\":\"Journal of Travel & Tourism Marketing\",\"volume\":\"63 1\",\"pages\":\"0\"},\"PeriodicalIF\":8.2000,\"publicationDate\":\"2023-06-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Travel & Tourism Marketing\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/10548408.2023.2256777\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel & Tourism Marketing","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10548408.2023.2256777","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}

引用次数: 1

摘要

复仇旅游带动了旅游业的快速复苏。为了探究其影响因素和机制，本研究采用了SOR框架和扩展TPB模型相结合的综合理论框架。本研究分析了风险感知、旅游体验、主观规范、负面情绪、行为态度、感知行为控制等因素在复仇旅游中的相互作用，旨在理解和预测消费者的复仇旅游行为。研究结果为旅游从业者制定营销策略和管理措施，促进旅游业的快速复苏和可持续发展提供了重要的见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文本刊更多论文

Revenge tourism after the lockdown: based on the SOR framework and extended TPB model

Revenge tourism has driven rapid recovery in the tourism industry. To explore its influencing factors and mechanisms, this study adopts a comprehensive theoretical framework combining the SOR framework and extended TPB model. The study analyzes the interplay between factors such as risk perception, travel experiences, subjective norms, negative emotions, behavioral attitudes, and perceived behavioral control, about revenge tourism, aiming to comprehend and predict consumers’ revenge tourism behavior. The findings offer vital insights for tourism practitioners in devising marketing strategies and management measures, promoting the rapid recovery and sustainable development of the tourism industry.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.