The Influence of Human Resource Quality, Social Media Use, and Business Capital on the Creation of A Bath Soap Business Based on Business Sustainability and the Empowerment Environment in the Southern Meruya Area

Nowadays, people are increasingly concerned about personal hygiene because many diseases are caused by bacteria and germs. One of the means to clean yourself is soap. The form of soap that is currently in demand by the public is paper soap because it is practical and easy to use. Usually, soap added active substances such as triclosan to kill bacteria, but triclosan has a negative impact on the body. Judging from the many negative impacts that triclosan can cause, it is necessary to think of other alternative ingredients that can replace triclosan as an antimicrobial. By utilizing aloe vera as an ingredient in soap making, it is not only able to kill bacteria, but can also soften the skin. This is due to the presence of lignin which is useful for maintaining skin moisture and retaining water in the skin so that excessive evaporation does not occur. Aloe vera contains saponins that function as natural antibacterials. By utilizing aloe vera as an ingredient in soap making, not only can it kill bacteria, but it can also soften the skin. And through this community service activity, it is hoped that it can contribute in the form of data and information related to the influence of the quality of human resources, the use of social media, and business capital in the creation of a bath soap business in the sustainability of the business and the empowerment environment of the community, especially in the South Meruya area. Keywords : Influence of Human Resources Quality, Use of Social Media, Business Capital, Bath Soap Creation DOI: 10.7176/JRDM/92-03 Publication date: October 31 st 2023