数字媒体系统中受众规模的生态约束:来自2019 - 2022年纵向跟踪数据的证据

IF 5.4 3区材料科学 Q2 CHEMISTRY, PHYSICAL

ACS Applied Energy Materials Pub Date : 2023-08-04 DOI:10.1093/hcr/hqad028

Yu Xu, Tai-Quan Peng

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引用次数: 0

摘要

在高选择媒体环境下，媒介产品对受众资源的竞争日益激烈。本研究结合组织生态学与传播学、受众行为与媒介经济学的研究，提供数位媒体系统中受众规模的生态学解释。对Comscore在2019年至2022年38个月期间使用64个数字媒体平台的总受众数据的分析表明，一个平台的受众规模与其与另一个平台的利基重叠呈负相关。这种生态位重叠对平台当前受众规模的竞争效应受到其先前受众规模(规模依赖)和环境中的物种成员(物种依赖)的调节。这一结果也支持了用户规模的短期和长期稳定性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Ecological constraints on audience size in the digital media system: evidence from the longitudinal tracking data from 2019 to 2022

Abstract The current high-choice media environment is characterized by increasingly intense competition for audience resources among media products. Drawing on research in organizational ecology and communication, audience behavior, and media economics, this study provides an ecological explanation for audience size in the digital media system. The analysis of Comscore’s aggregate audience data on the use of 64 digital media platforms over a 38-month period from 2019 to 2022 shows that a platform’s audience size is negatively associated with its niche overlap with another platform. This competitive effect of niche overlap on a platform’s current audience size is moderated by its previous audience size (size dependence) and species membership in the environment (species dependence). The results also support the short- and long-term stability of audience size.

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来源期刊

ACS Applied Energy Materials Materials Science-Materials Chemistry

CiteScore

10.30

自引率

6.20%

发文量

1368

期刊介绍： ACS Applied Energy Materials is an interdisciplinary journal publishing original research covering all aspects of materials, engineering, chemistry, physics and biology relevant to energy conversion and storage. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials, engineering, physics, bioscience, and chemistry into important energy applications.