Managing the social potential of the information environment as a basis for demographic sustainability

In the context of increasing instability in international relations it is one of the forms and strategies in the struggle for human potential. Ideologies, which are actively used to destroy the socio-economic systems of other countries, influence the value orientations of individuals, change their motivation for effective interaction in the preservation and sovereign development of their own national model, become a powerful weapon in the era of digital transformation of society. Under these conditions, it becomes necessary to manage the social potential of the information environment as a condition of demographic security. The article describes the results of the research concerning the influence of information environment on the changes in demographic attitudes and migratory behavior, as well as on the socio-demographic situation in the country in general. The necessity of identifying informational and socio-cultural factors that have an impact on sustainable demographic development of the republic is reviewed.