价格和服务质量对巴坎区的游客满足的影响

Fitrianti Fitrianti, Ruski Ruski, Subandi Widjaya
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引用次数: 0

摘要

本研究以Bangkalan Regency Burneh区Syafira游泳池为研究对象,探讨价格与服务品质对游客满意度的影响。本研究的自变量为价格和服务质量,因变量为游客满意度。这项研究的人群都是参观过Syafira游泳池的游客。这个研究的样本是整个人群。抽样中使用的技术是一种随机抽样技术,种群中的所有个体都有机会成为样本的成员。使用的数据收集技术是问卷调查和文件编制。使用的分析技术是MANOVA(多元方差分析)。研究结果表明,价格对游客满意度变量有影响,因为价格变量具有正向作用,因为价格变量的sig值为0.024<0.05和tcount>表或2.391>2.051,可以得出H0被拒绝,Ha被接受的结论。而服务质量对访客满意度变量有影响,因为服务质量变量具有正向影响,因为服务质量变量显示sig值为0.002<0.05, tcount>表值为3.489>2.051,因此可以得出HO被拒绝,Ha被接受的结论。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Kolam Renang Syafira Kecamatan Burneh Kabupaten Bangkalan
This study was made to determine the effect of price and service quality on visitor satisfaction at Syafira Swimming Pool, Burneh District, Bangkalan Regency.The independent variables in this study were price and service quality, while the dependent variable in this study was visitor satisfaction.The population in this study were all visitors who visited the Syafira swimming pool.The sample in this study is the entire population. The technique used in sampling is a random sampling technique where all individuals in the population have the opportunity to become members of the sample. Data collection techniques used are questionnaires and documentation. And the analysis technique used is MANOVA (Multivariate Analysis Of Variance). The results of the study show that price has an influence on the visitor satisfaction variable, because the price variable has a positive effect because the price variable shows a sig value of 0.024< 0.05 and tcount>ttable or 2.391>2.051, it can be concluded that H0 is rejected and Ha is accepted. And the quality of service has an effect on the visitor satisfaction variable, because the service quality variable has a positive effect because the service quality variable shows that the sig value is 0.002<0.05 and tcount>ttable or 3.489>2.051, so it can be concluded that HO is rejected and Ha is accepted.
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