电影诱导效应与访问意向:韩国国家形象的介入作用

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-03-01 DOI:10.30519/ahtr.1032405

Jae Ann DELA CRUZ, Jean Paolo LACAP

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引用次数: 0

摘要

在电影旅游领域，电影诱导效应已被确定为观众访问目的地意向形成的不可或缺的因素。基于刺激-有机体-反应(SOR)模型，本研究旨在研究韩国电影诱导的效果(视觉、声音和名人)如何影响观众访问韩国的意愿。此外，本文还探讨了国家形象在电影诱导效应与访韩意向之间的中介作用。受访者是观看韩国电影和电视剧的菲律宾观众，他们是通过河流采样技术选择的。利用基于方差(偏最小二乘)的路径建模，结果显示，电影诱导的效果显著且积极地影响了观众访问韩国的意愿，而视觉效果在很大程度上促进了这些意愿的形成。国家形象也显著影响旅游意向，并在电影诱发的视觉效果与韩国旅游意向之间起中介作用。本研究解决了文献上的空白，因为它显示了国家形象在电影诱导的视觉效果和访问韩国意图之间的关系中的间接作用。

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Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea

In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response (SOR) model, the present study aims to examine how Korean film-induced effects (visual, vocal, and celebrity) influence viewers’ intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based (partial least squares) path modelling, the results revealed that film-induced effects significantly and positively influence viewers’ intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.