跨国媒体公司在全球媒体城市:通过公司办公网络理解媒体权力的地理方法

IF 1.5 Q2 COMMUNICATION

Global Media and Communication Pub Date : 2023-10-30 DOI:10.1177/17427665231205472

Allan Watson, Ben Derudder, Michael Hoyler

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引用次数: 0

摘要

媒体学者关注的中心问题是少数跨国媒体公司(TNMCs)的话语权和经济实力。在本文中，我们通过对跨国公司全球空间组织的新颖实证分析来推进跨国公司权力的研究，这些组织反映在跨国公司的全球办公网络中。我们的研究结果揭示了全球和区域企业战略，并进一步展示了美国新媒体公司如何向中国的全球媒体城市扩张，以渗透这个新兴的媒体市场。我们的分析对跨国传媒公司巩固对全球媒体网络的控制的结构性权力提供了重要的宏观层面的概述。

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Transnational media corporations in global media cities: A geographical approach to understanding media power through corporate office networks

A central concern of media scholars has been the discursive and economic power of a small number of transnational media corporations (TNMCs). In this paper, we advance research on TNMC power through a novel empirical analysis of their global-spatial organization, reflected in their corporate global office networks. Our findings reveal both global and regional corporate strategies and, further, demonstrate how US new media firms are expanding into Chinese global media cities to penetrate this emerging media market. Our analyses provide a crucial macro-level overview of the structural power of TNMCs to consolidate control over the global network of media.

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来源期刊

Global Media and Communication COMMUNICATION-

CiteScore

2.50

自引率

0.00%

发文量

期刊介绍： Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.