Min-Gyu Kim, Kyeong-Ho Jang, Yang-Goo Kim, Yun-Kil Chung, Hyun-Min Kang
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引用次数: 0
摘要
本研究的目的是调查韩国职业棒球观众对球场设施的看法,以找出需要改善的地方,并为球队提供有效决策的基础。我们进行了一项在线调查(n=521),共有502份回复用于最终分析。采用SPSS 26.0软件进行频率分析、探索性因子分析、信度检验、配对t检验和IPA分析。此外,运用Borich模型和Locus for Focus模型分析场馆改善的优先顺序。本研究结果如下:首先,根据IPA分析,有8个项目需要优先改进。其次,通过Borich模型和Locus for foccs模型确定了改善体育场环境的11个必要条件。第三,通过三种分析方法,确定了8个项目(充足座位空间、座位舒适度、卫生间等候时间、卫生间清洁度、食品质量、停车场出口时间、停车位数量、停车场定位引导)为需要改进的重点。综上所述,职业棒球队应该通过改进和加强这8个最需要优先改进的项目来提高观众满意度。
A study on the enhancement of spectators" satisfaction through an analysis of the priority for improving the professional baseball stadium facility
The purpose of this study was to investigate the perception of stadium facilities by Korean professional baseball spectators to identify areas for improvement and provide a basis for efficient decision-making by teams. An online survey was conducted(n=521), and a total of 502 responses were used for the final analysis. Frequency analysis, exploratory factor analysis, reliability test, paired t-test, and IPA analysis were conducted using SPSS 26.0. In addition, the Borich Model and Locus for Focus Model were used to analyze the order of priority for stadium improvement. The results of this study were as follows; First, as a result of the IPA analysis, 8 items were to be in need of priority improvement. Second, 11 requisites were identified to improve the stadium environment through the Borich model and Locus for Foucs Model. Third, 8 items(sufficient seating space, seat comfort, restroom waiting time, cleanliness of restrooms, food quality, parking lot exit time, number of parking spaces and parking lot location guidance) were identified to the top priorities for improvement through three analysis methods. In conclusion, professional baseball teams should improve spectator satisfaction through improvement and enhancement of the 8 items that require top priority improvement.