中国学术期刊微信公众号论文传播特征分析

Q3 Social Sciences

Proceedings of the Association for Information Science and Technology Pub Date : 2023-10-01 DOI:10.1002/pra2.935

Lei Li, Xuyan Wang

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引用次数: 0

摘要

新媒体平台提高了信息传播的效率和多样性，为学术论文的传播和推广提供了新的可能。目前，大量来自不同学科的中国学术期刊已经建立了微信公众号来推广他们的论文。本研究考察了三个学科的微信公众号:社会科学、自然科学和医学。我们从内容呈现形式、单篇推广论文数量、互动形式、发表时间四个维度分析了这些学术期刊公众号现有的论文推广方式。研究发现，目前微信公众号的学术论文推广方式相对有限，多媒体内容利用率较低。因此，学术论文的新媒体推广还需要进一步完善。

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Analysis of the Dissemination Characteristics of Papers on WeChat Official Accounts of Chinese Academic Journals

ABSTRACT New media platforms have enhanced the efficiency and diversity of information dissemination, providing new possibilities for the dissemination and promotion of academic papers. Currently, a large number of Chinese academic journals from different disciplines have established WeChat official accounts to promote their papers. This study examines WeChat official accounts from three disciplines: social sciences, natural sciences, and medicine. We analyze the existing paper promotion methods employed by these academic journal official accounts from four dimensions: content presentation format, number of papers promoted in a single post, interactive forms, and publishing time. The findings reveal that the current promotion methods for academic papers on WeChat official accounts are relatively limited, with low utilization of multimedia content. Therefore, there is a need for further improvement in new media promotion for academic papers.

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来源期刊

Proceedings of the Association for Information Science and Technology Social Sciences-Library and Information Sciences

CiteScore

1.30

自引率

0.00%

发文量

164

期刊介绍： Information not localized