{"title":"地方自治团体利用YouTube短片推广策略的研究——以庆尚北道荣州市YouTube官方频道的短片内容为重点","authors":"Hak-Min Lee, Jong-Hoon Lee","doi":"10.9717/kmms.2023.26.10.1312","DOIUrl":null,"url":null,"abstract":"Smartphone has become an essential item beyond the level of convenience. Along with the proliferation of smartphones, promotional media is rapidly shifting from traditional legacy media to new platforms like SNS(Social Networking Services). Government agencies and local authorities are also making significant efforts to utilize social networking for promotion, communication, enhancing region awareness, and improving their image. The YouTube Shorts content of Yeongju City in Gyeongsangbuk-do recorded over 30 million views in just one year, receiving a great response. This study analyzes what elements of Yeongju City","PeriodicalId":16316,"journal":{"name":"Journal of Korea Multimedia Society","volume":"46 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"A Study on the Promotion Strategy of Local Governments Using YouTube Shorts - Focusing on the Contents of Shorts on the Official YouTube Channel in Yeongju, Gyeongsangbuk-do -\",\"authors\":\"Hak-Min Lee, Jong-Hoon Lee\",\"doi\":\"10.9717/kmms.2023.26.10.1312\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Smartphone has become an essential item beyond the level of convenience. Along with the proliferation of smartphones, promotional media is rapidly shifting from traditional legacy media to new platforms like SNS(Social Networking Services). Government agencies and local authorities are also making significant efforts to utilize social networking for promotion, communication, enhancing region awareness, and improving their image. The YouTube Shorts content of Yeongju City in Gyeongsangbuk-do recorded over 30 million views in just one year, receiving a great response. This study analyzes what elements of Yeongju City\",\"PeriodicalId\":16316,\"journal\":{\"name\":\"Journal of Korea Multimedia Society\",\"volume\":\"46 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-10-31\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Korea Multimedia Society\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.9717/kmms.2023.26.10.1312\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Korea Multimedia Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.9717/kmms.2023.26.10.1312","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
A Study on the Promotion Strategy of Local Governments Using YouTube Shorts - Focusing on the Contents of Shorts on the Official YouTube Channel in Yeongju, Gyeongsangbuk-do -
Smartphone has become an essential item beyond the level of convenience. Along with the proliferation of smartphones, promotional media is rapidly shifting from traditional legacy media to new platforms like SNS(Social Networking Services). Government agencies and local authorities are also making significant efforts to utilize social networking for promotion, communication, enhancing region awareness, and improving their image. The YouTube Shorts content of Yeongju City in Gyeongsangbuk-do recorded over 30 million views in just one year, receiving a great response. This study analyzes what elements of Yeongju City
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