The Barriers to Accessible Tourism in Phuket

The concept of accessible tourism is centered on advocacy for the rights of individuals with disabilities to participate in tourism activities. The study aims to close a gap in the literature by identifying the barriers to achieving accessible tourism in Phuket and contributing to tourism development by establishing a framework for tourism stakeholders. An exploratory study design was applied, and empirical data were gathered through in-depth interviews with 16 professionals residing in Phuket, Thailand. The data were analyzed thematically to identify barriers and establish an exploratory framework for tourism stakeholders. A five-dimensional exploratory framework emerged in the process. The results revealed obstacles preventing Phuket from fully engaging in accessible tourism and increasing its global market share in this emerging market segment. Moreover, the findings contribute to the field of accessibility research. The article concludes by discussing implications for tourism stakeholders.