PERSUASIVE POTENTIAL OF PRECEDENT STATEMENTS IN THE RHETORICAL DISCOURSE OF THE CORONAVIRUS DISEASE PANDEMIC (IN GERMAN-LANGUAGE MEDIA)

The article presents an analysis of precedent statements in socio-political discourse, which is reflected in different types of media texts thematically related to the coronavirus pandemic. The described means of language contributes to the realization of various communicative strategies, first of all the strategy of persuasion. The article demonstrates the role of precedent statements and illustrates their persuasive potential as one of the fundamental elements of intertextuality category in the framework of rhetorical media discourse. As an effective means of implementing both the global strategy of persuasion and specific communicative tactics - warning, threatening, manipulating, discrediting, etc. - precedent statements are regularly reproduced in different types of rhetorical discourse (political, economic, religious, etc.) and make a significant contribution to achieving the main perlocutionary effect - inducing the recipient to take a certain action.