{"title":"品牌资产维度对捐赠人捐赠决策的影响","authors":"Syafiratud Daniyas, Andriani Samsuri, Lilik Rahmawati","doi":"10.15642/mzw.2023.5.1.1-19","DOIUrl":null,"url":null,"abstract":"The purpose of this research is to analyze the influence of brand equity dimensions simultaneously and also partially on donors' decisions in giving alms at UPZIS NU CARE-LAZISNU MWCNU Wonocolo. The method of analysis of this research is quantitative with the technical analysis tool used is multiple linear regression, to determine the direction and how much influence the independent variables have on the dependent variable. This research is using primary data obtained from the results of filling out the questionnaire. Based on the findings of data analysis using SPSS version 26, it shows that brand awareness and brand loyalty factors have a significant influence on the choice of donors partially. In addition, the brand equity aspect also has a simultaneous impact on donors' decisions to make donations at UPZIS NU CARE-LAZISNU MWCNU Wonocolo. This research, is expected that UPZIS NU CARE-LAZISNU MWCNU Wonocolo will continue to improve and maintain the brand that has been built.","PeriodicalId":500068,"journal":{"name":"Management of Zakat and Waqf Journal","volume":"60 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence of Brand Equity Dimensions on Donor’s Decisions in Paying Alms\",\"authors\":\"Syafiratud Daniyas, Andriani Samsuri, Lilik Rahmawati\",\"doi\":\"10.15642/mzw.2023.5.1.1-19\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The purpose of this research is to analyze the influence of brand equity dimensions simultaneously and also partially on donors' decisions in giving alms at UPZIS NU CARE-LAZISNU MWCNU Wonocolo. The method of analysis of this research is quantitative with the technical analysis tool used is multiple linear regression, to determine the direction and how much influence the independent variables have on the dependent variable. This research is using primary data obtained from the results of filling out the questionnaire. Based on the findings of data analysis using SPSS version 26, it shows that brand awareness and brand loyalty factors have a significant influence on the choice of donors partially. In addition, the brand equity aspect also has a simultaneous impact on donors' decisions to make donations at UPZIS NU CARE-LAZISNU MWCNU Wonocolo. This research, is expected that UPZIS NU CARE-LAZISNU MWCNU Wonocolo will continue to improve and maintain the brand that has been built.\",\"PeriodicalId\":500068,\"journal\":{\"name\":\"Management of Zakat and Waqf Journal\",\"volume\":\"60 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-09-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management of Zakat and Waqf Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15642/mzw.2023.5.1.1-19\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management of Zakat and Waqf Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15642/mzw.2023.5.1.1-19","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究的目的是分析品牌资产维度对UPZIS NU CARE-LAZISNU MWCNU Wonocolo捐赠决策的同时和部分影响。本研究的分析方法是定量的，使用的技术分析工具是多元线性回归，以确定方向和自变量对因变量的影响程度。本研究使用的原始数据来自于填写问卷的结果。使用SPSS 26版本进行数据分析的结果表明，品牌意识和品牌忠诚因素对捐赠者的选择有部分显著影响。此外，品牌资产方面也同时影响捐赠者对UPZIS NU CARE-LAZISNU MWCNU Wonocolo的捐赠决定。通过这项研究，期望UPZIS NU CARE-LAZISNU MWCNU Wonocolo将继续完善和维护已经建立的品牌。
The Influence of Brand Equity Dimensions on Donor’s Decisions in Paying Alms
The purpose of this research is to analyze the influence of brand equity dimensions simultaneously and also partially on donors' decisions in giving alms at UPZIS NU CARE-LAZISNU MWCNU Wonocolo. The method of analysis of this research is quantitative with the technical analysis tool used is multiple linear regression, to determine the direction and how much influence the independent variables have on the dependent variable. This research is using primary data obtained from the results of filling out the questionnaire. Based on the findings of data analysis using SPSS version 26, it shows that brand awareness and brand loyalty factors have a significant influence on the choice of donors partially. In addition, the brand equity aspect also has a simultaneous impact on donors' decisions to make donations at UPZIS NU CARE-LAZISNU MWCNU Wonocolo. This research, is expected that UPZIS NU CARE-LAZISNU MWCNU Wonocolo will continue to improve and maintain the brand that has been built.
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