网络安全和社会媒体网络的捐赠

IF 3.6 3区管理学 Q2 COMPUTER SCIENCE, INFORMATION SYSTEMS

Journal of Organizational and End User Computing Pub Date : 2023-10-13 DOI:10.4018/joeuc.332062

Assion Lawson-body, Jeremy Jackson, Verlin Hinsz, Abdou Illia, Laurence Lawson-body

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引用次数: 0

摘要

以往的研究主要集中在理性行为理论(TRA)的成分对捐赠行为意愿的影响上。然而，社交媒体存在和网络安全的中介作用是否影响这种影响尚不清楚。本文扩展了信任、承诺和忠诚的行为意愿理论，探讨网络安全和社交媒体存在对捐赠行为意愿的影响。该研究收集了315名非营利组织捐赠者的数据，并使用偏最小二乘法(PLS)进行了分析。结果表明，社交媒体存在正向影响捐赠者对更多捐赠行为意愿的承诺。然而，社交媒体的存在并没有增加捐赠者对更多捐赠行为意愿的信任和忠诚。此外，网络安全增加了捐赠者的信任和对行为意愿的忠诚。然而，网络安全并不影响捐赠者对更多捐赠行为意愿的承诺。提出了理论和实践方面的贡献。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Cybersecurity and Social Media Networks for Donations

Previous studies have focused on the impact of the theory of reasoned action (TRA)'s components on the behavioral intention to donate more. However, whether the mediation roles of social media-presence and cybersecurity affect this impact is unclear. This paper extends the TRA with trust, commitment, and loyalty to explore the integration of cybersecurity and social media-presence into the behavioral intention to donate more. Data were collected from 315 donors to nonprofit organizations and analyzed using partial least squared (PLS) methods. The results indicate that social media-presence positively influences the donor commitment towards the behavioral intention to donate more. However, social media-presence does not increase donor trust and loyalty toward the behavioral intention to donate more. Furthermore, cybersecurity increases donor trust and loyalty toward the behavioral intention to donate more. However, cybersecurity does not influence donor commitment toward the behavioral intention to donate more. Theoretical and practical contributions are offered.

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来源期刊

Journal of Organizational and End User Computing COMPUTER SCIENCE, INFORMATION SYSTEMS-

CiteScore

6.00

自引率

9.20%

发文量

期刊介绍： The Journal of Organizational and End User Computing (JOEUC) provides a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal features a major emphasis on how to increase organizational and end user productivity and performance, and how to achieve organizational strategic and competitive advantage. JOEUC publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing that are selected after a rigorous blind review by experts in the field.