Sustainable Innovations in the Promotion and Development of Village Tourism: Challenges and Opportunities

Tourism serves as a catalyst for unlocking the unique potential and distinctiveness of specific regions, thereby fostering holistic well-being, particularly for the local economy. Kampoeng Djadhoel, situated in Semarang City's Rejomulyo Village, East Semarang District, is poised to fulfil this potential. Under the stewardship of an evolving Tourism Awareness Group (Pokdarwis), it aspires to transform into an enticing destination for both local and international visitors. To achieve this vision, it is essential to deepen our understanding of village management and actively engage the community. This study is a comprehensive exploration encompassing three critical domains: tourism village management, community participation, and identifying inhibiting and supporting factors. Employing a Descriptive Qualitative methodology, our investigation underscores the effectiveness of Pokdarwis Kampoeng Djadhoel's management approach, which aligns seamlessly with the principles of tourism village management. Within the local community of RT 04 RW 02, participation is manifested both horizontally and vertically, significantly bolstering the overall management efforts. Crucially, the obstacles encountered within the Kampoeng Djadhoel tourist village have been successfully mitigated by harnessing supportive elements and implementing complementary solutions. This achievement exemplifies the village's commitment to sustainable innovations in promoting and developing its tourism potential, thereby addressing the challenges, and seizing the opportunities presented. Keywords: tourism management, tourism village, community participation, inhibiting and supporting factors, sustainable innovations