ANTI-CRISIS MANAGEMENT AS A BASIS FOR THE FORMATION OF A FINANCIAL MECHANISM FOR THE SUSTAINABLE DEVELOPMENT OF AGRICULTURAL BUSINESS

Crisis management is an important tool for managing modern agricultural businesses, especially in the face of uncertainty and changes in the market. This article examines the role of crisis management as a key element in the formation of a financial mechanism for the sustainable development of the agricultural sector. It analyses the main aspects of crisis management in agricultural business and its impact on the formation of a sustainable financial mechanism. The relationship between crisis management and sustainable development of the agrarian sector is studied. The possibilities of using the principles of crisis management to improve the financial stability and competitiveness of agricultural enterprises are determined. As a result, the article emphasizes the importance of crisis management as a key factor in the formation of a sustainable financial mechanism for achieving sustainable development of agricultural businesses. As follows, the scientific novelty in the article lies in several key aspects: integration of crisis management and sustainable development; application of crisis management principles to agriculture; emphasis on financial mechanisms: the article focuses on the financial aspect of crisis management and sustainable development in agriculture. Thus, the scientific novelty of the article lies in its innovative approach to integrating crisis management principles into the agricultural context, emphasizing the financial mechanism involved in the pursuit of sustainable development in the agricultural sector. The results of the study can be useful for agricultural entrepreneurs, managers, academics, and regulators to improve management strategies and increase the sustainability of the agricultural sector.