VECTOR FORMATION OF THE STRATEGY OF INNOVATIVE DEVELOPMENT OF AGRARIAN ENTERPRISES IN THE CONDITIONS OF EUROPEAN INTEGRATION OF UKRAINE

Introduction. The main problem of domestic agrarian enterprises lies in the misunderstanding or unwillingness to understand the mandatory compatibility of the general business strategy with the innovative strategy of further development. It should be remembered that strategy is a commitment to a set of coherent, complementary policies or behaviors aimed at achieving a specific competitive goal. Companies regularly devote considerable attention to defining their overall business strategy (scope and positioning) and analyzing how various functions such as marketing, operations management, finance, research and development will support it. However, firms rarely formulate strategies to align their innovation efforts with their business strategies. Without a real innovation strategy adapted to the potential (production, personnel, resource, financial, other potentials of the firm), efforts to improve innovation can easily turn into a list of widely publicized best practices: dividing research and development into decentralized autonomous teams, creating internal entrepreneurial structures, formation of corporate units of venture capital, introduction of open innovations and crowdsourcing, etc. A company without an innovation strategy will not be able to make adequate compromise decisions and pay attention to all elements of the innovation system. Copying and implementing someone else's innovative system is not a way out of the situation. There is no one system that works equally well for all companies or works in all circumstances. The hypothesis of the scientific research consists in substantiating methodological recommendations regarding the vector directions of innovative development of agrarian enterprises in modern conditions of European integration. The purpose of the study is to substantiate the peculiarities of the formation of vector directions of innovative development of agrarian enterprises. The methodology of scientific research is general scientific research methods: comparison, expert analysis, grouping method, systematic approach (regarding the study of approaches and evaluation of the effectiveness of strategic management of an agricultural enterprise); methods of SWOT analysis and construction of matrices (to assess factors affecting the external and internal environment of the company), methods of financial and economic indicators (to assess the effectiveness of strategic management and direct activity of the enterprise under study), method of system analysis, method of logical analysis, economic and statistical methods ( to justify the results of the study of the functioning of the agricultural enterprise). Conclusions and prospects for further research. The theoretical and methodological provisions for managing the innovative development of an agrarian enterprise were formed, taking into account the specifics of innovations in the agrarian sector, understanding the company's opportunities for development and assessing the current state of the application of innovations in the company's activities, as well as an analysis of the general state of the scientific and innovative capacity of the economy and agriculture of Ukraine in particular. Keywords: agrarian enterprises; European integration; innovative development; innovative strategies; development of agrarian enterprises.