FEATURES OF THE DIGITAL TRANSFORMATION OF THE DOMESTIC ECONOMY

This article is devoted to the processes of digital transformation of the domestic economy. The processes of accelerating the digital development of enterprises, regions, and the country's economy deserve special attention, which are connected with the unforeseen circumstances that the entire society has faced since 2019 – the pandemic. It was the limited communication, the impossibility of carrying out trade operations in the usual mode, conducting negotiations, etc. that became the impetus for digital transformation. Digitalization of business helps to take the company to a new level, increase customer loyalty to the brand and implement new tools quickly and efficiently. Marketing costs are reduced, sales conversion is improved, the level of competitiveness is increasing, both at the national level and abroad. State support and stimulation of the development of digitalization is important, in particular, in the implementation of e-government provisions. Ukraine also lags behind Poland and most of its Western neighbors, which confirms the need for additional efforts to improve the level of e-government, communication between residents and authorities, and facilitate public access to digital skills training. The digital economy undoubtedly has a large number of advantages for society, business and the state. In particular, it is able to reduce the percentage of the shadow economy and corruption in the country, because transactions carried out digitally can be easily monitored. In addition, the emergence of the domestic market of digital technologies will create new opportunities for Ukrainian IT companies, which will stop the outflow of highly qualified personnel abroad. On the other hand, there are threats to data security in the form of cyber attacks. New technologies, especially artificial intelligence, will lead to major changes in the labor market, including the disappearance of jobs in some sectors and their appearance in others. Ukraine should be ready for such drastic changes. These processes were a consequence of these restrictions, not everyone was delighted with them, many were not prepared for them and perceived them negatively, but it became a necessity for the normal functioning of the economy and enterprises in particular. It became clear that the level of competitiveness of the economy depends entirely on the pace of the digital transformation process. In the course of military operations on the territory of our country, it was digitalization that came in handy for volunteers, military logisticians and other persons who bring Victory closer.