决定印尼穆斯林购买清真食品行为的因素:初步研究

IF 1 Q3 ECONOMICS
Etikonomi Pub Date : 2023-10-03 DOI:10.15408/etk.v22i2.26979
La Ode Alimusa, Adinda Septiani M, Ririn Tri Ratnasari, Hasan Aedy
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引用次数: 0

摘要

清真食品和消费者行为是学术出版物中的热点问题。然而,通过探索性研究来探讨消费者决策的影响因素的研究仍然很少。因此,本研究旨在找出决定印尼穆斯林购买清真食品的因素。我们主要针对清真食品穆斯林消费者,发放了140份问卷。采用探索性因子分析和验证性因子分析进行数据分析。调查结果表明,三个主要因素决定了穆斯林购买清真食品的决定:清真意识、宗教信仰和安全;清真食品的质量。一种新的清真食品消费者行为模式,意味着在伊斯兰教义中应用Halalan-tayyibah,即将清真与产品安全和质量相结合。该研究还表明,为了充分实现清真食品价值链,商业参与者必须在从制造到营销的所有业务流程中关注清真方面。JEL分类:M21, M31, Z12
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Factors Determining Indonesian Muslim Behaviour in Purchasing Halal Food: A Preliminary Study
Halal food and consumer behaviour are hot issues in scholarly publications. However, research exploring the factors determining consumer decisions by the exploratory study is still rare. Therefore, this study aimed to identify the factors that determine Indonesian Muslims' purchasing of halal food. We focused on halal food Muslim consumers and 140 questionnaires were distributed. Exploratory Factor Analysis and Confirmatory Factor Analysis was used for data analysis. The findings showed that three main factors determine Muslim purchase decisions for halal food: halal awareness, religiosity, and the safety & quality of halal food. A novel model of halal food consumer behaviour that implies the application of Halalan-tayyibah in Islamic teachings, namely the integration of halalness with product safety and quality. The study also implies that business players must pay attention to halal aspects in all business processes, from manufacturing to marketing, for the halal food value chain to be fully fulfilled.JEL Classification: M21, M31, Z12
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来源期刊
Etikonomi
Etikonomi ECONOMICS-
自引率
12.50%
发文量
29
审稿时长
12 weeks
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