The reception of the alternative voice by Afrikaans readers (1994–2002)

On 27 December 1994, woman theologian Christina Landman published her first contribution to the religious column Godsdiens Aktueel [Religion in Action] in the Afrikaans daily newspaper Beeld. The reaction of the Afrikaans readers of Beeld to what has been regarded by readers as ‘an alternative voice’ will be presented in this article. Although Landman is still writing for this column and has published 222 articles until 15 March 2023, in this article only the first 57 articles will be considered, published over 8 years between 1994 and 2002. The content and reference of the articles and the reaction of the readers to that have changed with the developments that occurred in Landman’s life story, as well as with the changes in politics and society since the democratic elections of 1994. From 1994 to 1999, Landman invited a reactionary response from readers by addressing them as gender and political activists. However, from the beginning of the first decade of the 21st century, from 2000, Landman addressed the readership from a perspective of the healing of society. The responses of readers in the letters to Beeld, both to the accusing and to the healing Landman, will not be analysed in terms of the presumed political and religious agendas of the readers, but will be presented under themes emanating from their letters in an unmediated fashion. The ‘audience reception’, as a methodology is applied contributing to advance readers’ responses to a modern religious text.Contribution: Contributing to an academic body of research, data gathered from 57 sources over 8 years, represent voices varying in race, gender and religious affiliation, providing for a minority of readers to be liberated through her voice. Audience reception’, as a methodology, enhances the academic debate on the development of thought in a specific culture-religious dialogue.