Modeling the Determinants in Pito Brewing of Small-Scale Enterprising in Ghana

Traditionally, in the northern Ghana, married women are customarily required to give helping hands to their husbands in farms and other economic activities. The proceeds however belong to the men who have control over the farm income. This study sought to identify the major challenges faced by women in pito brewing in small and medium scale enterprising. Eight communities in the Upper West Region representing 362 pito brewing women were purposively sampled. The study identified nine determinants facing the pito brewers as accessing finance being the dependent variable, while establishing contact, pricing of products suitable premises, getting Employees, business registration, family support, suitable Market, packaging and storage were considered as the independent variable. The data shows that the brewers have difficulties in getting access to finance, packaging and storage. The F-ratio in the ANOVA table indicated that the overall regression model is statistically significantly and predict the dependent variable as showed with the F (1, 360) = 42.685, p (.000) < .05. The paper concluded that, pito brewers faced numerous challenges and could be assisted by government NGOs as well as various financial institution to help improve their business Keywords: Pito Brewing; Enterprises; Entrepreneurship; Small and Medium Scale; Enterprising DOI: 10.7176/EJBM/15-16-06 Publication date: September 30 th 2023