Research on the Application of Weifang Kite in Cultural and Creative Derivatives from the Perspective of Fun

: Kites in Weifang are the intangible cultural heritage of our country, carrying the region's long history. With the continuous innovation of China's intangible cultural heritage kites, its influence is increasing, and the need for cultural inheritance is becoming increasingly urgent. Based on the background of Chinese local kite culture, this paper studies how to add the concept of fun to the cultural and creative derivatives of Weifang kites, and sorts out the fun mining in specific links with case analysis. So that it can better promote cultural promotion and exchange, and make suggestions for other innovative development ways of intangible cultural heritage.