消费者对进口和国产牛肉品质等级的偏好

IF 3.3 2区经济学 Q2 AGRICULTURAL ECONOMICS & POLICY

European Review of Agricultural Economics Pub Date : 2023-04-10 DOI:10.1093/erae/jbad009

Shijun Gao, Carola Grebitus, Karen DeLong

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引用次数: 0

摘要

中国政府最近推出了一个更新的牛肉质量等级体系。我们实施了货架模拟选择实验，并估计了带有误差分量的随机参数logit模型，以分析中国消费者对贴有新质量等级和其他相关牛肉标签的国产和进口牛肉侧翼的支付意愿。结果表明，与未分级牛肉相比，中国消费者愿意为优质国产牛肉支付更多费用，而普通质量牛肉，特别是进口牛肉，则被消费者打折。结果表明，如果国产牛肉被贴上“优质”的标签，外国牛肉生产商可以与国产牛肉展开更激烈的竞争。

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Consumer preferences for beef quality grades on imported and domestic beef

Abstract The Chinese government has recently introduced an updated beef quality-grade system. We implemented a shelf-simulation choice experiment and estimated random parameter logit models with error components to analyse Chinese consumer willingness to pay for domestic and imported beef flank labelled with the new quality grades and other relevant beef labels. Results indicated that Chinese consumers were willing to pay more for Premium quality domestic beef compared to ungraded beef, while Regular quality beef was discounted by consumers, particularly for imported beef. The results suggest that foreign beef producers could compete more closely with domestic beef if it was labelled as Premium quality.

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来源期刊

European Review of Agricultural Economics 管理科学-农业经济与政策

CiteScore

6.60

自引率

5.90%

发文量

审稿时长

>24 weeks

期刊介绍： The European Review of Agricultural Economics serves as a forum for innovative theoretical and applied agricultural economics research. The ERAE strives for balanced coverage of economic issues within the broad subject matter of agricultural and food production, consumption and trade, rural development, and resource use and conservation. Topics of specific interest include multiple roles of agriculture; trade and development; industrial organisation of the food sector; institutional dynamics; consumer behaviour; sustainable resource use; bioenergy; agricultural, agri-environmental and rural policy; specific European issues. Methodological articles are welcome. All published papers are at least double peer reviewed and must show originality and innovation. The ERAE also publishes book reviews.