The Double Repatriations of Cybernetics and Media Theory: Vilém Flusser and Heinz von Foerster

Abstract: Connecting the dots between Vilém Flusser and Heinz von Foerster, this essay explores the links and somewhat belated co-emergence of media theory and cybernetics as a vanishing mediator in modern literary history and the posthuman turn: first, media theory's cybernetic investments and re-deployments of certain concepts and, second, a much humbler claim for cybernetics, namely, its status as a media theory in all but name. Preeminently, the idea that there's no outside to the Whole, second-order observation, the key piece from von Foerster, is central to Flusserian thinking. There's always an observer observing, and that's in any type of epistemology that's a hard problem of complexity, like a problem that can't be easily resolved. The subject isn't a human per se but a knot and also a not of relations, as Flusser puts it, a juncture for various channels of information that also presents impedances. Von Foerster's transit is from physicist - interested in engineering and a systemic constructivism - to meta-physicist reaching into the impossibilities of the social sphere and cognition.