{"title":"在民族潮流背景下,通过品牌设计传承和弘扬传统茶文化","authors":"","doi":"10.23977/jsoce.2023.050719","DOIUrl":null,"url":null,"abstract":"Tea began in China and has a history of several thousand years. However, with the increase of modern competitive products, the inheritance and promotion of Chinese tea culture has been hampered in no small way. Therefore, should be Chinese tea culture this traditional culture really used in the new Chinese tea, re-giving the enterprise's products a new table and the form of life, inherit and carry forward the traditional Chinese tea culture, while the traditional culture and modern culture blend with each other, to achieve more unique, cultural and contemporary, the real new Chinese tea.","PeriodicalId":473239,"journal":{"name":"Journal of sociology and ethnology","volume":"16 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The heritage and promotion of traditional tea culture by brand design in the context of national trend\",\"authors\":\"\",\"doi\":\"10.23977/jsoce.2023.050719\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Tea began in China and has a history of several thousand years. However, with the increase of modern competitive products, the inheritance and promotion of Chinese tea culture has been hampered in no small way. Therefore, should be Chinese tea culture this traditional culture really used in the new Chinese tea, re-giving the enterprise's products a new table and the form of life, inherit and carry forward the traditional Chinese tea culture, while the traditional culture and modern culture blend with each other, to achieve more unique, cultural and contemporary, the real new Chinese tea.\",\"PeriodicalId\":473239,\"journal\":{\"name\":\"Journal of sociology and ethnology\",\"volume\":\"16 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2023-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of sociology and ethnology\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.23977/jsoce.2023.050719\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of sociology and ethnology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23977/jsoce.2023.050719","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The heritage and promotion of traditional tea culture by brand design in the context of national trend
Tea began in China and has a history of several thousand years. However, with the increase of modern competitive products, the inheritance and promotion of Chinese tea culture has been hampered in no small way. Therefore, should be Chinese tea culture this traditional culture really used in the new Chinese tea, re-giving the enterprise's products a new table and the form of life, inherit and carry forward the traditional Chinese tea culture, while the traditional culture and modern culture blend with each other, to achieve more unique, cultural and contemporary, the real new Chinese tea.