Z世代对虚拟旅游的态度:内隐和外显态度的影响

IF 3.8 Q2 BUSINESS
Paula Rodrigues, Ana Sousa, Ana Pinto Borges
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引用次数: 0

摘要

本研究的目的是评估Z世代(Gen Z)个人对参观和了解传统或虚拟博物馆的体验的内隐和外显态度。设计/方法/方法进行了两项研究。第一项研究通过内隐联想测试(IAT)评估Z世代个人对参观传统博物馆和虚拟博物馆的内隐态度。考虑到第一项研究的结果,第二项研究通过PLS-SEM方法提出并验证了这一代人对虚拟博物馆的明确态度的概念模型。在第一项研究中,研究人员发现,虚拟博物馆比传统博物馆更能吸引Z世代的参与者,并让他们沉浸其中。第二项研究强调了满足Z世代期望的重要性,并确保在虚拟体验中轻松获取信息,因为这可以提高这一代人的满意度和灵感。独创性/价值本研究的独创性在于关注Z世代对虚拟博物馆的态度,并使用内隐和外显态度测量来全面了解这些态度。Z世代表现出的含蓄态度中出现了一个有趣的方面,表明他们对虚拟博物馆的偏好比传统博物馆更有吸引力。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
Generation Z's attitudes toward virtual tourism: the impact of implicit and explicit attitudes
Purpose The aim of this study is to evaluate the implicit and explicit attitudes of Generation Z (Gen Z) individuals toward the experience of visiting and getting to know traditional or virtual museums. Design/methodology/approach Two studies were conducted. The first study assesses the implicit attitudes of Gen Z individuals through Implicit Association Tests (IAT) toward the experience of visiting traditional versus virtual museums. Considering the results of the study one, the second study proposes and validates a conceptual model through PLS-SEM approach about the explicit attitudes of this generation toward virtual museums. Findings In the first study, it was found that virtual museums are more successful at engaging and immersing participants than traditional museums for Gen Z. The second study emphasized the significance of meeting Gen Z expectations and ensuring effortless access to information in virtual experiences as this can lead to increased satisfaction and inspiration among this generation. Originality/value The originality of this study lies in its focus on Gen Z's attitudes toward virtual museums and the use of both implicit and explicit attitude measures to gain a comprehensive understanding of these attitudes. An interesting aspect emerges from the implicit attitudes displayed by Gen Z, indicating their preference for virtual museums as more captivating compared to traditional ones.
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来源期刊
CiteScore
9.80
自引率
19.20%
发文量
61
期刊介绍: The EuroMed Journal of Business (EMJB) is the premier publication facilitating dialogue among researchers from Europe and the Mediterranean. It plays a vital role in generating and disseminating knowledge about various business environments and trends in this region. By offering an up-to-date overview of emerging business practices in specific countries, EMJB serves as a valuable resource for its readers. As the official journal of the EuroMed Academy of Business, EMJB is committed to reflecting the economic growth seen in the European-Mediterranean region. It aims to be a focused and targeted business journal, highlighting environmental opportunities, threats, and marketplace developments in the area. Through its efforts, EMJB promotes collaboration and open dialogue among diverse research cultures and practices. EMJB serves as a platform for debating and disseminating research findings, new research areas and techniques, conceptual developments, and practical applications across various business segments. It seeks to provide a forum for discussing new ideas in business, including theory, practice, and the issues that arise within the field.
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