Cultural sensitivity and ethical considerations in the international communication of intangible cultural heritage

Different nationalities have different beliefs, cultures, aesthetics, values, customs and social etiquette, which often lead to some conflicts and misunderstandings, resulting in many differences between Chinese and Western cultures. On the one hand, the international spread of ICH (intangible cultural heritage) has become a common way for us to know other countries; on the other hand, ICH has gradually crossed national boundaries and influenced local audiences with the trend of globalization. Cultural differences, especially cultural traditions, political culture and values, religious beliefs, and different understandings of cultural symbol system, social relations and their importance, often lead to cultural sensitivity and exclusion in ICH international communication, resulting in cultural difficulties in ICH international communication. In order to promote the international communication of ICH, the author mainly analyzes the cultural sensitivity and ethical issues in ICH international communication from the perspective of cultural sensitivity and ethics, and puts forward the path to break through the ethical dilemma of ICH international communication.