来源可信度和灵感对游客通过旅游视频日志进行旅游规划的影响

IF 8 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel Research Pub Date : 2023-10-23 DOI:10.1177/00472875231206538

Phuong Minh Binh Nguyen, Xuan Lan Pham, Giang Nu To Truong

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引用次数: 0

摘要

本研究探讨旅游视频体验对在线游客旅游规划行为的影响。本研究基于认知情绪理论(CET)和信息源可信度模型(SCM)的整合，阐明了可信视频博主特征与旅行计划行为之间的灵感形成机制及其中介作用。该研究调查了423名越南在线游客，他们使用旅游视频来计划旅行。研究发现，真诚、专业和吸引力都会对灵感产生积极影响，但吸引力的影响最大。灵感部分中介真诚与旅行计划行为之间的关系，而专业性和吸引力对旅行计划行为的影响被灵感完全中介。该研究表明，旅游视频博主需要创造出能够清晰描绘他们的气质，并能与在线游客建立情感联系的产品。酒店和旅游企业应该与旅游视频博主合作，以提升他们的品牌形象。

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The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs

This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of inspiration formation and its mediation role between credible vlogger characteristics and travel planning behavior. The study surveyed 423 online tourists in Vietnam who use travel vlogs to plan their travels. The study found that sincerity, professionalism, and attraction all positively affect inspiration, but attraction had the biggest effect. Inspiration partially mediated the relationship between sincerity and travel planning behavior, while the influence of professionalism and attraction on travel planning behavior was fully mediated by inspiration. The study suggests that travel vloggers need to create products that clearly portray their ethos and can connect emotionally with online tourists. Hospitality and tourism businesses should collaborate with travel vloggers to enhance their brand image.

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来源期刊

Journal of Travel Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

18.90

自引率

9.00%

发文量

期刊介绍： The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.