Yu Wang, Jiayi Chen, Xianwen Zhou, Yongzhen Yan, Zihan Wang
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Research on Cultural Tourism Integration and Study Path in Wuxi, Chongqing, China
The development of cultural and tourism integration in Wuxi is still in the primary stage, and its main features are slow growth of the tourism economy, low cultural added value, insufficient share of the tourism industry, the initial formation of the market impact, but not enough to highlight the "regional" culture. Therefore, our team carried out an attempt to integrate culture and tourism services in Wuxi County, Chongqing, integrating resources and technology, and combining local cultural characteristics and their own characteristics, through field research and investigation, we tailored the study tour path and detailed planning for the entire study tour process of food, accommodation, transportation. Through the excavation of folk culture, enhance the cultural elements of tourism and study industry, turn the invisible cultural resources into visible study paths, and promote culture and tourism to complement each other, symbiosis and win-win, integrated development.
期刊介绍:
The International Journal of Business and Management Science (IJBMS) (Print: ISSN 1837-6614; Online: 1985-692X) is a double-blind peer-reviewed semiannual journal. Generally the journal publishes the articles that expand knowledge on business and management issues. Business Complexity and Performance Management were the two of the top ten problems IJBMS cover pageof 20th century management. In the 21st century, overcoming such problems seem to be challenging to educators and practitioners. Do educators and practitioners agree on which management skills are required for success in the 21st century? These all issues call for substantial research to achieve a very modern sustainable business era of the global economy. IJBMS intends to focus on the business and management issues with the vision of sustainable competitiveness along with scientific evidences. The quantitative approach for analyzing a research problem is promoted by IJBMS.