The Swedish institute’s scholarship policy as a soft power instrument

This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023. An investigation of the organisation’s materials, scholarship statistics and feedback interviews with SI programme alumni suggests that the implementation of the scholarship policy was erratic during the study period. A comprehensive analysis of the Institute’s efforts was carried out to describe the relationship between nation branding, soft power and education. The focus was on the principles and practices behind promoting Sweden’s image in an international educational setting, the evolution of the Institute’s scholarship policy and the effect of soft power and nation branding on a grantee’s academic track. Interactions between the SI and grantees during and after their stay in the country and scholarship distribution were examined to understand the dynamics behind the scholarship policy. The study draws on the concepts of nation branding and soft power to explore the corresponding elements in certain regional and national cases during the study period. It is concluded that the Institute is an effective tool of Sweden’s soft power, with its scholarship policy promoting the Government’s official position on global social, economic and political development. SI grantees complete their chosen programmes and get acquainted with the country’s social and political institutions. As of today, the educational component seems to be subordinate to nation branding and soft power.