供应链协同对服务化的调节作用

IF 3.6 4区管理学 Q2 BUSINESS

Journal of Business & Industrial Marketing Pub Date : 2023-10-06 DOI:10.1108/jbim-07-2022-0335

Jose L. Ruiz-Alba, Anabela Soares, Miguel Angel Rodríguez-Molina

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引用次数: 0

摘要

供应链协作(SCC)是提高绩效的一个重要因素。尽管如此，仍有必要了解其在服务化实施和结果中的作用。本研究旨在通过考察SCC在考虑服务水平(基础、中级和高级)时对服务化和绩效的影响来解决这一差距。设计/方法/方法采用定量研究设计，从制药行业的公司收集数据。结果:对适度效应进行了检验。结果表明，在服务水平对服务化结果和绩效的影响中，SCC是一个重要的调节因子，特别是对高级和中级服务的影响。本研究提供了进一步的经验证据，揭示了中高级服务的影响，揭示了SCC的调节作用，从而对文献做出了贡献。

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The moderating effect of supply chain collaboration on servitization

Purpose Supply chain collaboration (SCC) is an important element that contributes to enhanced performance. Nonetheless, there is still a need to understand its role in servitization implementation and outcomes. This study aims to address this gap by looking at the impact of SCC on servitization and performance when considering service levels (base, intermediate and advanced). Design/methodology/approach Following a quantitative research design, data were collected from firms in pharmaceutical sector. Findings Moderation effects were tested. Results suggest that SCC is a crucial moderator when it comes to the influence of service levels on servitization consequences and performance, particularly to advanced and intermediate services. Originality/value This study contributes to the literature by providing further empirical evidence of the impact of intermediate and advanced services shedding light into the moderating role of SCC.

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来源期刊

Journal of Business & Industrial Marketing BUSINESS-

CiteScore

6.60

自引率

25.80%

发文量

143

期刊介绍： The Journal of Business & Industrial Marketing (JBIM) publishes research on new ideas concerning business-to-business marketing, that is, how one company or organization markets its goods/services/ideas to another company or organization. It is a valuable source for academics, directors and executives of marketing, providing them with new, fresh insights which are applicable within real life settings. JBIM''s emphasis on insistence of proof is one of the cornerstones of its success and its reputation. Contributors to the journal must not only present new theories or ideas, but also back them up with research. In the process, many myths are exploded, philosophies reinvented and the scene set for topical debate on critical issues in B2B marketing. The B2B landscape evolves and so does the research that explores the emerging features and properties of B2B markets. From 2019 the journal hosts the IMP Forum that invites research advancing the boundaries of B2B marketing. Prior research has evidenced that interactivity and interdependences characterize interorganizational business relationships. The Forum aims to bring out research that explores interactivity and interdependences in business relationships and their implications for marketing management, business development and for society at large. Coverage: -Competition and cooperation- Networks in business markets- Buyer behaviour – purchasing and supply management- Managing product offerings- New product development and innovation- Networks in business markets- Distribution and routes to market- Market and customer communication - Customer relationship management- Sales and key account management- Organizing for global markets -