Travelling with a vengeance: the influence of social media on revenge tourism

This research note examines the role of social media in the emergence and promotion of revenge tourism. Revenge tourism refers to the phenomenon in which tourists travel to destinations to avenge the negative impacts of disasters or conflicts on local communities. To learn how social media sites like Facebook, Twitter, and Instagram portray and promote revenge tourism, a content analysis of user-generated content was conducted on these sites. The study's findings point to the importance of social media in the development and promotion of revenge tourism. The implications of this study are significant for tourism management, disaster management, and social media management.