观众对《影缘》的评价和情感是怎样的?网络分析

IF 0.2 Q4 SOCIAL SCIENCES, INTERDISCIPLINARY
Roberto Cervelló Royo, Víctor Rubio Aurrecoechea, José Serafín Clemente Ricolfe
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引用次数: 0

摘要

在线用户反馈的重要性日益增加,也影响着电影行业的业务。本研究利用网络学分析了西班牙主要电影观众的感知。通过对简单信件的析因分析,对在一个专门的电影论坛上收集的2187条意见进行了分析。得到的两个维度,连同其他结果,显示了内在变量的重要性。第一个维度允许识别针对所谓环境的个人行为。第二个维度将积极的看法与消极的看法进行对比,从而发现与良好的配乐和情节相关的市场机会。第二个轴也将有助于发现最差的电影。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
What are the viewers’ reviews and emotions in Filmaffinity? A netnographic analysis
The increasing importance of online user feedback is also influencing the film industry business. This work analyses the perceptions of film audience in Spain major using netnography. A total of 2187 opinions collected in a specialized film forum have been analyzed through factorial analysis of simple correspondences. The two dimensions obtained, together with the other results, show the importance of intrinsic variables. The first dimension allows to identify the personal action against the so-called environment. The second dimension contrasts positive perceptions against negative ones, allowing to detect market opportunities associated with a good soundtrack and a good plot. This second axis will also facilitate the detection of the worst rated films.
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来源期刊
Revista Colombiana de Ciencias Sociales
Revista Colombiana de Ciencias Sociales SOCIAL SCIENCES, INTERDISCIPLINARY-
自引率
0.00%
发文量
18
审稿时长
24 weeks
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