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神经市场营销中fNIRS和fMRI技术的综合文献计量分析

IF 0.9 Q3 ECONOMICS

Scientific Annals of Economics and Business Pub Date : 2023-09-19 DOI:10.47743/saeb-2023-0031

Ahmed Alsharif, Nor Zafir Md. Salleh, Lina Pilelienė

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引用次数: 7

摘要

本研究的目的是对功能近红外光谱(fNIRS)和功能磁共振成像(fMRI)工具进行全面的文献计量分析。为了实现这一目标，我们采用了系统评价和荟萃分析首选报告项目(PRISMA)方案和文献计量分析(VOSviewer)从Scopus数据库中提取2002年至2022年的相关论文(文章和综述)。共有86篇论文被纳入分析。结果显示，这些年来，论文发表的数量呈上升趋势——发表成果最多的国家是美国、德国、西班牙和澳大利亚。该分析还确定了该领域最具影响力的作者和机构。此外，我们还分析了与fNIRS和fMRI工具相关的最常被引用的文章、期刊和关键词。这个文献计量分析提供了对fNIRS和fMRI工具的研究现状的见解。并对该领域未来的研究方向提供了见解。在本研究中，我们将提供关于使用fNIRS和fMRI的神经营销研究的当前趋势的一般见解和细节。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing

The aim of this study is to perform a comprehensive bibliometric analysis of functional near-infrared spectroscopy (fNIRS) and functional magnetic resonance imaging (fMRI) tools. To achieve this aim, we adopted the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) protocol and bibliometric analysis (VOSviewer) for extracting the relevant papers (articles and reviews) from the Scopus database between 2002 and 2022. A total of 86 papers were included in the analysis. The results showed an increasing trend in publications over the years—the top countries in terms of publication outcome were the United States, Germany, Spain, and Australia. The analysis also identified the most influential authors and institutions in the field. In addition, we analyzed the most frequently cited articles, journals, and keywords related to fNIRS and fMRI tools. This bibliometric analysis provides insights into the current state of research on fNIRS and fMRI tools. It also provides insights into the direction of future research in this field. In this study, we will provide general insights and details about current trends in neuromarketing research using fNIRS and fMRI.

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来源期刊

Scientific Annals of Economics and Business

Scientific Annals of Economics and Business ECONOMICS-

CiteScore

1.40

自引率

0.00%

发文量

23

审稿时长

10 weeks

期刊介绍： The Journal called Scientific Annals of Economics and Business (formerly Analele ştiinţifice ale Universităţii "Al.I. Cuza" din Iaşi. Ştiinţe economice / Scientific Annals of the Alexandru Ioan Cuza University of Iasi. Economic Sciences), was first published in 1954. It is published under the care of the Alexandru Ioan Cuza University, the oldest higher education institution in Romania, a place of excellence and innovation in education and research since 1860. Throughout its editorial life, the journal has been continuously improving. Renowned professors, well-known in the country and abroad, have published in this journal. The quality of the published materials is ensured both through their review by external reviewers of the institution and by the editorial staff that includes professors for each area of interest. The journal published papers in the following main sections: Accounting; Finance, Money and Banking; Management, Marketing and Communication; Microeconomics and Macroeconomics; Statistics and Econometrics; The Society of Knowledge and Business Information Systems.

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