Exploration of Measures for Women's Football Vitalization Based on Participation in WUFL(Women's University Football Club League)

PURPOSE This study aims to provide policy recommendations for the development of women’s football and the enhancement of the Women’s University Football League (WUFL) by examining participant satisfaction and meaningfulness of football.METHODS To achieve this goal, we distributed survey questionnaires, including 5-point Likert scale and open-ended questions, and subsequently analyzed 153 responses using qualitative data analysis software, N-vivo.RESULTS Our findings reveal that female students actively engaged in the WUFL express high overall satisfaction. Furthermore, participants perceive football as a source of happiness, an energy booster, and a platform for new experiences. Their involvement in football goes beyond typical leisure; it is regarded as a form of serious leisure.DISCUSSION AND CONCLUSIONS Based on these results, we propose actions such as fostering and elevating amateur women’s competitions, promoting female students’ participation in football, and developing a comprehensive strategy for increasing women’s enjoyment of playing football.