Analysis of Futurism Expression Characteristics in Overseas Digital Fashion Brands

This study aimed to analyze the characteristics of futurism expression in overseas digital fashion brands and identify trends and changes in digital fashion, which have become an essential element in the future fashion industry, and so to provide theoretical data for developing innovative and creative digital fashion design. The literature review and previous research examined the definition of digital fashion, the concept and characteristics of digital fashion brands, the expressive characteristics of digital fashion, and the futurist characteristics of fashion. In addition, based on the classification criteria derived from the previous theoretical review of futurism expression characteristics in digital fashion, this study analyzed original and innovative forms, light and color of futuristic images, digital materials through convergence with technology, and space expansion through special effects. Based on this, the results of analyzing the futurism expression in overseas digital fashion brands are as follows. First, the expression characteristics of original and innovative forms suggest new, unprecedented forms and structures, appearing as a combination of digital technology and creative design. Second, to express the light and color of the futuristic image, intense colors such as metallic, neon, and primary colors were used to emphasize a futuristic and digital sense, and transparent materials were used to present a new visual effect. Third, non-material or sophisticated and detailed patterns that do not exist in reality were realized through technological convergence. Also, patterns and color changes using LEDs were easily applied to show digital fashion’s infinite creativity and expressiveness. Fourth, space expansion through special effects expresses the expanded concept of virtual space with special effects using virtual reality(VR)/augmented reality(AR) technology and digital graphics. This study found that the characteristics of futurism expression shown in overseas digital fashion brands use innovative elements newly emerging in the existing fashion industry by combining cutting-edge technology and creative fashion. This study is meaningful in providing theoretical data to shed new light on innovation and sustainability in the fashion industry.