引进自有品牌对零售商商品种类、价格和利润的影响*

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY

Accounts of Chemical Research Pub Date : 2023-11-12 DOI:10.1111/joie.12359

Meilin MA, Ralph Bernd Siebert

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引用次数: 0

摘要

我们研究了引入自有品牌（PLs）如何影响零售价格和利润，同时考虑到全国性品牌（NBs）的品种调整。我们采用了事件研究框架和美国牛肉市场的扫描数据。我们发现，当低价市场中加入一个品牌时，零售店会进一步区分与该品牌不同的全国性品牌，并去除同类的全国性品牌。然而，当高价位细分市场中增加了可加工牛肉时，非肉类产品种类的变化是有限的。PL 的引入和 PL 驱动的 NB 品类变化对 NB 的价格影响较小，但却极大地蚕食了 NB 的需求，并将消费者引向 PL，从而可能增加商店的利润。

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The Impact of Private Label Introduction on Assortment, Prices, and Profits of Retailers*

We study how introducing private-label brands (PLs) affects retail prices and profits, accounting for assortment adjustments of national brands (NBs). We employ an event-study framework and scanner data on the US beef market. When a PL is added to the low-priced market segment, we find that retail stores further differentiate NBs from the PL and remove same-segment NBs. When a PL is added to the high-priced segment, however, NB assortment changes are limited. PL introduction and PL-driven NB assortment changes impose small price effects on NB, but strongly cannibalize NB demand and steer consumers toward PLs, likely increasing store profits.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.