The Examination of Cultural Consumerism in the Internet Age

The cultural consumerism in the network era has the realistic representation of utilitarian consumption consciousness, vulgarization of consumption spirit, entertainment of consumption content and symbolization of consumer products. The promotion of capital, the power of media and the psychological drive cause the prevalence of the social ideological trend in the network space. This trend of thought induces some irrational cultural consumption behaviors on the Internet. In order to solve the dilemma brought by cultural consumerism in the Internet era, it is necessary to regulate capital, strengthen media management, cultivate a healthy consumption mentality, and guide and promote the public's consumption behavior to be reasonable, healthy and positive.