心理动力学:评价知觉价值、态度和行为意向

IF 8.2 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Journal of Travel & Tourism Marketing Pub Date : 2023-09-02 DOI:10.1080/10548408.2023.2276435

Miju Choi, Youngjoon Choi, Saeid Nosrati, Tadesse Bekele Hailu, Seongseop (Sam) Kim

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引用次数: 0

摘要

摘要本研究探讨了与元宇宙事件相关的潜在心理机制。通过采用混合方法，研究1发现了三个主要主题:“沉浸式体验”、“逃避现实”和“改变游戏规则”。研究2强调除了与价格相关的功能价值外，传统和特定的感知价值对态度的实质性影响。此外，可玩性(高与低)和心理距离(高与低)对态度与行为的关系有显著的调节作用。鉴于事件参与者对实现虚拟事件的新技术的反应，研究结果提供了有意义的启示。关键词:元宇宙事件感知价值心理距离解构水平理论披露声明作者未报告潜在的利益冲突。

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Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events

ABSTRACTThis study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: “immersive experience”, “escapism”, and “game changer”. Study 2 highlighted the substantial influence of traditional and metaverse-specific perceived values on attitude, with the exception of the functional value relating to price. In addition, the moderating roles of playfulness (high vs. low) and psychological distance (high vs. low) were found to be significant in the relationship between attitude and behavior. The results provide meaningful implications in light of event participants’ reactions to the novel technology that enables metaverse events.KEYWORDS: Metaverse eventperceived valueMICEpsychological distanceconstrual level theory Disclosure statementNo potential conflict of interest was reported by the author(s).

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来源期刊

Journal of Travel & Tourism Marketing HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

13.50

自引率

8.30%

发文量

期刊介绍： The Journal of Travel & Tourism Marketing (JTTM) is a valuable platform for researchers and managers in the travel and tourism industry. It facilitates the exchange of ideas and provides updates on the latest developments in tourism. JTTM accepts submissions on various topics including marketing management practices, applied research studies, critical reviews, advancements in tourism marketing technologies, and the impact of business and government policies on travel and tourism marketing.