Information Systems Based on Customer Relationship Management for B2C Implementation (Case Study of PT. Maspar Engineering)

. Customers are people who can provide huge profits for a company. The company hopes that their presence for customers can help the development of the company’s efforts to encourage the progress of the use of computer technology by building an information system that can support better communication in the future. The selection of information system design development for the company is based on strategic and operational CRM using the RAD method, the design uses UML and the language used uses the Code Igniter Framework with result in accordance with B2C. The application built can make it easier for companies to interact with customers through the internet, web. So that what is the company’s target for customers in terms of search, marketing and purchasing can be realized