Analysis of Enterprise Marketing Strategy Optimization from the Perspective of New Media

With the advent of the economic era of “Internet +,” new media has become a new means of enterprise marketing by virtue of its own advantages, including fast communication speed, diversified communication channels, low cost, and novel content. Enterprises should actively integrate into the new media era, constantly improve their cultural soft power and new media marketing ability, build new marketing systems, set up professional new media marketing teams, and further improve their marketing ability; innovate new media marketing content, attract consumers’ attention, and expand the audience group; open up new media marketing channels, carry out diversified marketing, comprehensively enhance their marketing ability, and succeed in the fierce market competition.