Rubén Molina-Sánchez, Domingo García‐Pérez‐de‐Lema, A. López-Salazar, Roberto Godínez-López
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Determining factors in MSMEs success: An empirical study in Mexico
This work empirically analyzes the competitive factors that help make micro, small, and medium enterprises (MSMEs) successful. To do this, an empirical study with a sample of 614 companies in Guanajuato, Mexico, has been carried out. The results of the binary logistic regression analysis show that quality, technology, and innovation are the main variables that determine a company’s success. These findings could provide guidelines to help MSMEs improve their competitiveness, and they could help public administrations better support MSME growth.
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