Analysis on the Path of Enterprise Management Innovation under the New Normal

In recent years, with the development of the global economy, the pressure of competition between enterprises is increasing. Both the old and the new enterprises should be aware of their own problems in management. In order to stand firm in the market competition, improving management can better ensure the long-term competition in the market. With the constant changes of the economic situation and the increasingly fierce market competition, some problems in the management of enterprises are becoming more and more prominent, and it is necessary to constantly strengthen the management innovation, which is a very urgent and realistic problem that should be considered. Market economy competition is extremely fierce, enterprises should strengthen internal management and control, through management innovation to stimulate the vitality of enterprises. Under the condition of the new normal, set up the sound management rules and regulations, establishing good image of foreign, according to the market development trend, grasp the market change rule, update management idea, adhere to the management mode of keeping pace with The Times, improve enterprise management level and their competitiveness, promote sustainable development of enterprises. Improved management can better ensure the long-term competition in the market. With the constant change of economic situation and the increasingly fierce market competition, some problems in enterprise management are becoming more and more prominent. How these modern enterprises in the new era can effectively run their businesses to achieve an increasingly stable life is a very urgent and realistic issue that should be considered. This paper takes enterprise management innovation under the new normal as the starting point, points out the existing problems of enterprise management under the new normal, analyzes the necessity of management innovation, and carries on the feasibility analysis of the innovation path of enterprise management.