{"title":"韩国电影观光","authors":"M. Saad, N. Husin, Nur Zafirah Ramlee","doi":"10.4018/978-1-7998-9071-3.ch003","DOIUrl":null,"url":null,"abstract":"This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians' response for a repeat visit. The results show that collaboration for the development of heritage tourism should be linked to the national identity and replicated through dramas similar to K-dramas. Universities should work closely with other stakeholders to produce high-quality films for international distribution.","PeriodicalId":399064,"journal":{"name":"Multidisciplinary Perspectives on Cross-Border Trade and Business","volume":"27 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"1900-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"South Korea Film-Induced Tourism\",\"authors\":\"M. Saad, N. Husin, Nur Zafirah Ramlee\",\"doi\":\"10.4018/978-1-7998-9071-3.ch003\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians' response for a repeat visit. The results show that collaboration for the development of heritage tourism should be linked to the national identity and replicated through dramas similar to K-dramas. Universities should work closely with other stakeholders to produce high-quality films for international distribution.\",\"PeriodicalId\":399064,\"journal\":{\"name\":\"Multidisciplinary Perspectives on Cross-Border Trade and Business\",\"volume\":\"27 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"1900-01-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Multidisciplinary Perspectives on Cross-Border Trade and Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.4018/978-1-7998-9071-3.ch003\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Multidisciplinary Perspectives on Cross-Border Trade and Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/978-1-7998-9071-3.ch003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
This study surveyed 150 Malaysian tourists regarding the South Korean drama (K-drama) factors that drew them back to South Korea. The analyses revealed that K-drama was highly successful in enticing the young generation and discovered a clear scenario for Malaysians' response for a repeat visit. The results show that collaboration for the development of heritage tourism should be linked to the national identity and replicated through dramas similar to K-dramas. Universities should work closely with other stakeholders to produce high-quality films for international distribution.
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
