Development of a drama gong performance model: an effort to preserve the Balinese traditional drama in the digital era

Drama gong is a traditional Balinese performing art that was once popular and favored by the Balinese. Since the 1990s, traditional art has been pressured with modern art, so efforts to revitalize and innovate drama gong need to be carried out. One of the efforts made by Balinese artists is to create a digital drama gong model with the name Drama Keraton Cilinaya. This qualitative descriptive study aims to determine the development model of drama gong performances in the digital era. Research data were collected through document study, participant observation, and interviews. The results of the study show that the development of the Drama Keraton Cilinaya as a model of drama gong in the digital era is a form of traditional Balinese performing arts that has undergone internal and external innovation. The internal innovations carried out involve: (1) having an open mindset towards the players; (2) innovation in terms of story packaging; (3) improving the competence of drama gong players; (4) the use of multi-language (5) the regeneration of players; (6) improvement of makeup and costumes; (7) using digital music; and (8) improvement of stage layout. External innovations were carried out regarding collaboration with artists other than drama gong to get involved, as well as the application of digital technology in the packaging process of drama gong performance products and the distribution of drama gong products to be broadcast through TV media and Youtube Channels.