{"title":"现代数字电子媒体广告的前景","authors":"Zhao Quan-yi, Huang Wei","doi":"10.1109/ICNDS.2010.5479427","DOIUrl":null,"url":null,"abstract":"This paper analyzes the application and role of digital electronic media in the mass advertising and explores the interaction, similarities and differences between digital electronic media and traditional media. The applications of the mobile TV advertising, Internet advertising, SMS advertising in real life are interpreted in detail. The development trends of digital electronic media are forecast. It is summarized that digital electronic media is the bond between advertising and audience.","PeriodicalId":403283,"journal":{"name":"2010 International Conference on Networking and Digital Society","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"The Prospects of modern digital electronic media advertising\",\"authors\":\"Zhao Quan-yi, Huang Wei\",\"doi\":\"10.1109/ICNDS.2010.5479427\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This paper analyzes the application and role of digital electronic media in the mass advertising and explores the interaction, similarities and differences between digital electronic media and traditional media. The applications of the mobile TV advertising, Internet advertising, SMS advertising in real life are interpreted in detail. The development trends of digital electronic media are forecast. It is summarized that digital electronic media is the bond between advertising and audience.\",\"PeriodicalId\":403283,\"journal\":{\"name\":\"2010 International Conference on Networking and Digital Society\",\"volume\":\"1 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-05-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2010 International Conference on Networking and Digital Society\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICNDS.2010.5479427\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 International Conference on Networking and Digital Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICNDS.2010.5479427","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
The Prospects of modern digital electronic media advertising
This paper analyzes the application and role of digital electronic media in the mass advertising and explores the interaction, similarities and differences between digital electronic media and traditional media. The applications of the mobile TV advertising, Internet advertising, SMS advertising in real life are interpreted in detail. The development trends of digital electronic media are forecast. It is summarized that digital electronic media is the bond between advertising and audience.
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