The Entrepreneurial Orientation of Agricultural SMEs in the Fez-Meknes Region: A Qualitative Study

The objective of this paper is to examine how entrepreneurial orientation (EO) manifests itself in the context of agricultural SMEs integrated into the value chain in the Fez-Meknes region. More specifically, we seek to know to what extent the dimensions of EO are expressed in agricultural SMEs in the Fez-Meknes region. To do this, we used a qualitative study of 15 agricultural SMEs, using the Nvivo software for data analysis. This study revealed that the dimensions of EO in agricultural SMEs in the Fes-Meknes region do not differ from those reported in the literature. The three dimensions of EO were demonstrated by the agricultural SMEs in the region in a manner similar to that reported in the literature. The SMEs interviewed demonstrated innovation, risk taking, and proactivity.