{"title":"消费者视角下的网络粘性研究综述","authors":"Haiping Wang","doi":"10.1109/ICNDS.2010.5479617","DOIUrl":null,"url":null,"abstract":"Online stickiness means that the attributes website owns to absorb and retain consumers in e-marketing from marketing perspective. It can help to create and retain websites' abilities to competition and sustainable development. This paper reviews previous research related to online stickiness, and figures out its meanings, driving factors and its effects. Based on these, evaluation is discussed, limitations on present researches are pointed out and future research directions are put forward.","PeriodicalId":403283,"journal":{"name":"2010 International Conference on Networking and Digital Society","volume":"3 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2010-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":"{\"title\":\"Review of online stickiness research from consumer perspective\",\"authors\":\"Haiping Wang\",\"doi\":\"10.1109/ICNDS.2010.5479617\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Online stickiness means that the attributes website owns to absorb and retain consumers in e-marketing from marketing perspective. It can help to create and retain websites' abilities to competition and sustainable development. This paper reviews previous research related to online stickiness, and figures out its meanings, driving factors and its effects. Based on these, evaluation is discussed, limitations on present researches are pointed out and future research directions are put forward.\",\"PeriodicalId\":403283,\"journal\":{\"name\":\"2010 International Conference on Networking and Digital Society\",\"volume\":\"3 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2010-05-30\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"8\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2010 International Conference on Networking and Digital Society\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICNDS.2010.5479617\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2010 International Conference on Networking and Digital Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICNDS.2010.5479617","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Review of online stickiness research from consumer perspective
Online stickiness means that the attributes website owns to absorb and retain consumers in e-marketing from marketing perspective. It can help to create and retain websites' abilities to competition and sustainable development. This paper reviews previous research related to online stickiness, and figures out its meanings, driving factors and its effects. Based on these, evaluation is discussed, limitations on present researches are pointed out and future research directions are put forward.
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